Stacy London and Clinton Kelly are making their return to TV, but this time, they won’t be giving advice on what not to wear.
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| Clinton Kelly, Stacy London and client Miriam Tabb in 'What Not to Wear' in a season nine episode from 2010. Everett Collection |
The dynamic duo is reuniting for a new Prime Video series titled Wear Whatever the F You Want, which is a direct contrast to their long-running show What Not to Wear. The series is produced by All3Media’s Bright Spot Content and Amazon MGM Studios, with London and Kelly also serving as executive producers.
"The world has changed significantly since What Not to Wear, and thankfully, so have we," Kelly and London shared in a statement. "These days, we have absolutely no interest in telling people what to do based on societal norms—because there are no norms anymore! However, style remains a powerful form of communication, and we're thrilled to help new clients align their personal style with their life goals. It’s time to celebrate individual expression, not dictate it."
London and Kelly hosted over 200 episodes of What Not to Wear on TLC from 2003 to 2013, offering fashion advice and transforming numerous participants. Although they had a falling-out after the show ended, they reconciled for a live tour in 2023 and are now collaborating on the new series.
"After seeing the same clickbait story about how much we hated each other on Instagram, I was like, 'I can’t take this anymore,'" Kelly revealed in a Today interview last year. "We don’t actually hate each other. We love each other, in fact."
Prime Video describes Wear Whatever the F You Want as a “style transformation show” designed to give participants the “confidence and style savvy to wear whatever they want.” Over a few days, the series aims to help each client realize their fashion fantasies and discover their personal style truth.
“Since Clinton and Stacy first appeared on television, they have been leaders in demonstrating how fashion can empower individuals. Their playful interactions and unique approach have boosted viewer confidence for nearly two decades,” said Lauren Anderson, head of brand and content innovation at Amazon MGM Studios.
“Now, with the efforts of Bright Spot Content and guided by Jenny Falkoff [head of reality series for Amazon MGM Studios], their long-awaited reunion is coming to life. Stacy and Clinton bring a fresh, fun, and impactful series to Prime Video, offering expertise, inspiration, chemistry, and their signature style.”
Kelly and London will executive produce the series alongside Sandy Varo Jarrell, Suzanne Rauscher, showrunner Justin Rae Barnes, and Janelle Couture.
